Legal & General America

Automated ‘Welcome’ Email Series

This email campaign welcomes prospective customers as soon as they enter LGA’s customer journey. Once a user comes to LGA’s website and receives a quick quote for life insurance, they are automatically enrolled into a workflow in Hubspot to start receiving follow-up emails from the LGA team.

I managed the design and implementation of this campaign, from copy and creative to build and testing. I also led the project to integrate Hubspot and Salesforce which made this email series possible.

Since its launch in December 2021, nearly 10,000 customers have been enrolling in this series.