Legal & General America

David’ Story: Video

Every September, Legal & General America (LGA) celebrates Life Insurance Awareness Month. Typically, LGA produces a few flyers and graphics that they share with its partners to promote the importance of life insurance.

In 2021, I wanted to take this annual campaign to the next level and use it as an opportunity to share a real-life story of how life insurance impacts people.

I met David Meno, who is featured in this video, and asked him to participate in the creation of this video. After a few rounds of storyboarding, my team interviewed David to capture his story.