Megan is a collaborative creative leader with proven success in digital design and brand management.

Experience in the development and implementation of strategic concepts and visual designs that produce scalable, repeatable, and measurable results. Differentiated skill set includes an analytical approach to solving complex problems with creative solutions, ability to lead and motivate high-performing teams, and a self-starter mindset with a continuous curiosity to learn.

Work experience

Allegis Global Solutions | June 2022-Present

Creative Manager

• Manage team of graphic designers that serve as in-house creative agency. Responsible for development and execution of digital (web, email, social), video, experiential events and print assets for internal employees and external B2B audiences on a global scale. 

  Lead the imagination, design and execution of creative marketing strategy and solutions from concept through delivery to support business objectives. Serve as project manager for integrated global marketing campaigns that elevates brand and achieves goals/KPIs.

  Responsible for brand efforts for the organization, including launching a refreshed visual identity and redesigned website. Led brand awareness campaign and development of branding assets including logos, brand guidelines, templates, landing pages, etc. 

Legal & General America | September 2014-June 2022

Brand & Experience Manager | December 2020 - Present

• Led creative, content and web initiatives for major life insurance carrier. Managed team of designers, including external creative agency and web development team. Responsible for integrated marketing campaigns, engaging customer journeys in B2B and D2C channels through the use of personas and targeting. 

  Led design and implementation of creative channels including websites, advertisements, emails, videos, trade show booths, white papers, etc. Managed $8M budget to execute on vision.

  Managed award-winning corporate website which is hosted on a content management platform. Responsible for UX/UI design, complex integrations, cloud-based hosting, web accessibility and security best practices. Grew traffic and conversations resulting in a 36.31% increase in submitted business year-over-year. 

  Responsible for brand strategy across all audiences and channels. Implemented brand guidelines, visual identity and tone of voice framework. Led brand awareness initiatives both internally and externally.

  Led digital transformation initiatives and integrations to drive adoption of new transformation projects. Key project lead to a 21.29% increase in lead conversion year-over-year. 

Digital Customer Experience Manager | February 2019 - December 2020

• Led design and implementation of several successful digital transformation pilot projects requiring elaborate integrations.

• Set vision and direction for digital projects, manage wireframe concepts, storyboards and prototypes. Guide multi-discipline team and coordination from design to delivery.

• Develop a test-and-learn culture of continual improvement to optimize customer experience and user personas.

• Drove consistent website growth through the implementation of SEO and keyword strategy.

Digital Content & Social Media Specialist | May 2017 - February 2019

• Designed and implemented landing pages, blogs, presentations, videos, and digital content for social media and display ads.

• Developed and maintained an editorial calendar for execution across multiple digital channels.

• Implemented targeted multi-channel marketing campaigns through email, social media, public relations efforts, and advertising to increase revenue for in-house sales team.

Creative Marketing Specialist | September 2014 - May 2017

• Designed magazine ads, trade show booths, PowerPoint presentations, flyers, brochures, HTML emails, logos, and promotional materials to support sales team and corporate events. Planned annual incentive travel programs.

Freelance Graphic Designer | May 2014 - December 2018

• Developed end-to-end layout, creation of high-quality graphics and preparation of pre-ready artwork for quarterly magazine.

• Provided customized graphic design and layout in both print and web formats. Design work included logo development, newsletters, trade show signage, and sales materials for a wide range of clients.