Legal & General America

Brand Awareness Video

One of Legal & General America’s key goals for 2022 is to build awareness through its brand promise in a repeatable way.

In early 2022, LGA was hosting a business kick-off meeting with its top partners. As part of the meeting agenda, LGA stakeholders wanted to promote the company’s culture, and highlight community and employee initiatives.

This request was brought to me, and I wanted to use this as an opportunity to showcase the brand promise. My team of designers and video editors created this animated video using LGA’s brand toolkit, including its sonic branding. After this initial video was created, I decided to cut two additional versions for different audiences, maximizing the initial investment in both time and resources.

Video versions included one geared at consumers and partners directing viewers back to the LGA website. The other was targeted toward potential talent and encouraged viewers to browse job openings at LGA.

The additional video cuts are being used in paid advertising. They are performing well against other videos assets and have been highly praised by LGA leadership.