Website Launch

Redesign and digital transformation for lgamerica.com

Legal & General America (LGA) is the number term life insurance provider in the US. Prior to 2020, LGA’s corporate website was outdated, rarely updated, and not customer-friendly.

As the head designer and project manager, I led a team of web developers and designers to transform the site and rebuild it on a content management system (CMS). I redesigned and rearchitected the site with a mobile-first mindset and embodies LGA’s latest brand guidelines.

The build included an accessibility and technical audit to ensure my design met WCAG 2.0 guidelines.

The site launched in 2020 and immediately saw huge results.

In 2021, lgamerica.com was recognized with the Progress Sitefinity Website of the Year Award, which is an annual, international award. Other past winners include The World Health Organization, Best Western, and Aston Martin.